Quick facts

Founders: Matt Rantell

Founded: 2015

Location: Runway East Moorgate

Website: View here

Pitch your company in one sentence.
The Square is a network & job app for the construction industry​. It empowers companies to hire safe, skilled and vetted professionals quicker, easier and cheaper than ever before and provides professionals with a single place to find the best jobs.


How did you get your idea or concept for the business?
​At my previous business the cost and process of recruitment was a pain point for me and I felt technology had a bigger role to play. Construction is also a huge, transient market employing almost 10% of the UK’s workforce and it’s an industry that is yet to really leverage technology. I guess they were the key inspirations/motivations for creating The Square.

What was your journey like to get where you are?
​Lots of highs with a few lows. Starting and building a company is exciting and constantly challenging and I’ve enjoyed the entire process. It’s the challenges that get you out of bed. You’ll always get nay sayers but that’s sadly how most people think – we’re programmed from a young age to conform but innovation and doing things differently require non-conformity. After 14 years professional experience I had enough confidence in my ideas, beliefs and ability to look and hear beyond the nay sayers.

When it’s all over, how do you want to be remembered?
​I’d rather the business be remembered and I slip into anonymity however the notion of being an inspiration, in whatever capacity, to our members or my team would be satisfying.

Where do you see your industry going?
​From a recruitment perspective technology has only just recently begun to have impact on the model and operations which have remained pretty much unchanged for decades. Like many industries I think AI will be what really disrupts it and will transform the way we operate in businesses.

What would you do in the event of a zombie apocalypse?
​I have tens of thousands of hardened construction
​professionals a tap away in my pocket. I’d build an army.

What made you choose your current location?
Erm…the location. Proximity to both the city and shoreditch…and the Stansted Express for me to get home

If you had one piece of advice to someone just starting out, what would it be?
​The three Be’s. Be honest with yourself. Be harder working than the next guy. Be nice.

What is unique about your business?
​People make a business what it is, so most definitely the team. Everyone here at The Square has made their mark on the business in some way, shape or form be that physically through our awesome product or culturally.

Which company (other than your own) do you admire and why?
Bit of an obvious one but Virgin. Richard Branson is a great marketer and being a marketer ​myself I appreciate the constant energy that he puts into his brand, the resonance he has with his audience and the non-conformist (but likeable) approach. Very clever and evidently very effective.

If your company was a genre of music/artist what would it be?
​The late John Williams. He had an amazing talent to orchestrate a team of incredibly talented people in order to create something that is very hard to create that was just right for his audience. ​

Who is/was your first client?
​Swift Brickwork – the guys that built the New Tate Modern. They believed in us from day one and still use The Square practically every day. ​

In my spare time I like to…
​Hangout with my wife, three kids and my chocolate lab. ​+ Ski + Run + Wine

What is your favourite quote?
Whether you think you can or think you can’t, you’re right.​

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