Quick facts

Founders: Duncan Cheatle

Founded: 2017

Location: Runway East Moorgate

Website: View here

Pitch Learn Amp to us in one sentence.

We are a software platform that helps businesses develop and keep employees. In effect, we are a tool for managing the Employee Journey with a focus on the three key elements: learning, engagement and performance.

How did you get your idea or concept for the business?

We initially launched a platform for ‘skilling up’ young people for the workplace but clients kept asking for a platform for managing the learning and development of their employees, so we pivoted in February 2017.

What was your journey like to get where you are?

Long and winding. I set up The Supper Club 15 years ago (now with a membership of around 500 scale-up founders) and kept hearing again and again how much it costs businesses in time and money to keep rehiring. As employee life-cycles shortened, the solution became clear from those who didn’t have an issue with staff retention.

When it’s all over, how do you want to be remembered?

As someone who championed the entrepreneur as the unsung hero in society (creating jobs and tax) and someone who has transformed the way we learn.

Where do you see your industry going?

It’s going through dramatic changes driven by newbies like us shaking things up. We’ll see some huge changes over the next ten years, with people increasingly challenging more traditional forms of education where grade inflation and poor value are rife.

What would you do in the event of a zombie apocalypse?

Escape to a bolthole in Brazil, my country of birth. Whilst it has its challenges, global issues always seem a little further away when you’re on a beach or in the outback. The zombie will take a while to reach us!

What made you choose your current location?

We were already based around Shoreditch and London is home to the founding team. I know the RWE founders so basing ourselves there just felt right.

What is unique about your business?

Our product combines the three most important components to a successful Employee Journey: learning, engagement and performance management.

If you had one piece of advice to someone just starting out, what would it be?

Make sure your first hire is brilliant. They set the benchmark for those that follow. A great hire will help you fly, a poor one will hold you back

Which company (other than your own) do you admire and why?

Semco – or rather Ricardo Semler – who took his family business and completely revolutionised the way people were managed. His book Maverick is still an awe inspiring read after nearly 30 years!

Who is/was your first client?


If your company was a genre of music/artist what would it be?

David Bowie.

In my spare time I like to…

Read, eat and get out on the bike.

What is your favourite quote?

“Whether you think you can or you can’t, you’re usually right.” Henry Ford.


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