Quick facts

Founders: Marc Sloan, Andy O’Harney

Founded: 2015

Location: Runway East Shoreditch

Website: View here

Pitch your company in one sentence.
We’re building an AI in your browser to help you do online work.

How did you get your idea or concept for the business?
After working on Bing during my PhD on predicting what people search for online, I realised that the best place to help people with those predictions wasn’t in a search engine, but actually while they were using the internet and reading webpages.

What was your journey like to get where you are?
I met my co-founder on Entrepreneur First. We hacked together a prototype and then bootstrapped over the summer while we raised our seed round with Episode 1. Since then, we’ve grown the team and completely rebuilt the tech, which we’ve recently re-introduced as a brand new product.

When it’s all over, how do you want to be remembered?
As the guy who killed the search engine.

Where do you see your industry going?
People think chatbots are the future of web search, but I think that’s just a new interface to the same old tech. The future of web search is for it to disappear. Information will be found for you while you’re busy doing more meaningful stuff online.

What would you do in the event of a zombie apocalypse?
Take over the library. People are going to need books when Wikipedia doesn’t work anymore…

What made you choose your current location?
Old Street is minutes away from most of my meetings, plus it was an attractive location for our staff – and has some great lunch options nearby.

What is unique about your business?
Web search and browser technology hasn’t really changed for 20 years. People think it’s a solved problem and they’re not seeing what’s coming next. We’re fixing that.

If you had one piece of advice to someone just starting out, what would it be?
Have strong opinions, weakly held.

Which company (other than your own) do you admire and why?
Google. It sprung from the academic research of two non-traditional entrepreneurs and reinvented what people thought was a solved problem.

Who is/was your first client?
Our first paying customer was a lovely man in India called AK who still helps us with feedback.

If your company was a genre of music/artist what would it be?
Fleetwood Mac – we’re going through our experimental phase just now but soon we plan on busting out a classic.

In my spare time I like to…
Play guitar, play rugby, play games, read and travel.

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