The ultimate collection of pitching and fundraising tips for startups from the ultimate collection of investors and founders.


Mark Andreesen, co-founder of A16Z

On pitching yourself as well as pitching your startup:


“Start at the beginning, where you grew up. It’s a stress test intended to elicit biography, resilience and the real story.”



Paul Graham, co-founder of Y Combinator

On a gripping intro to your startups mission:


“Your primary goal is not to describe everything your system might one day become, but simply to convince investors you’re worth talking to further. Begin with a description that’s gripping but perhaps overly narrow; then flesh it out to the extent you can.”



Sukhinder Singh Cassidy, Founder & CEO of Joyus

On the network effect:


“The best way to reach out to investors is through your network… If you don’t have a strong network start by cultivating authentic relationships” 



Dave Mclure, Founding Partner of 500 Startups

On positioning to be the best:


“Maybe you’re not the best snorkel solution to ALL customers, but maybe you are the best for left-handed grandmothers. If your product/service isn’t the best in your field, you need to change the frame of reference enough so that you become the best in your niche”.



Reid Hoffman, cofounder of Linkedin and prolific Angel investor

On pitching your startup to the right investor:



“Research prospective investors thoroughly. What kinds of businesses are they looking at? What model/criteria/triggers do they use to judge whether a project will be successful or not? If you don’t have some sense of their points of view, your likelihood of making the pitch go well is more random.”



Mary Meeker, Partner at Kleiner Perkins Caulfield & Byers

On making sure your data is solid before pitching your startup:


“I love data. I think it’s very important to get it right, and I think it’s good to question it.”



Josh Kopelman, Partner at First Round Capital

On keeping it sweet:


A good pitch meeting is like eating Jujyfruits. You enjoy the experience, and part of it sticks with you all day.”



Bill Gurley, General Partner at Benchmark 

Presentation, presentation, presentation:


“I highly recommend that you develop a killer presentation.

Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story.”



Mark Suster – Managing Partner at Upfront Ventures 

On having a prop:


“Jarl Mohn says he hates seeing PowerPoint. I get that. But some people will want to see it. So you need to do one and have it in your back pocket ready to whip out your presentation or your laptop at any moment and go through it in case you’re asked or in case you’re not building the rapport you hope to just verbally.”



Guy Kawasaki, VC and marketing specialist

On you:


“Show that your backgrounds are relevant to the market that you’re serving and the technology that’s necessary to build.”



Fred Wilson, co-founder Union Square Ventures

On making it count:


“What you need to do is get people engaged in the conversation as soon as you can. They have 10, 15 or 20 slides. If you only get through one slide because the partnership hijacks the conversation, it’s a good thing.”



And lastly fundraising tips from a man on a jetski..

Richard Branson, Founder at Virgin Group

On why nothing is set in stone (if you’re reading this in 2050, why not come visit one of our original coworking locations?):


“Nothing stays the same for long, so explain how you plan to tackle the inevitable technological changes and market shifts that are heading your way.”



Enjoyed reading our pitching and fundraising tips? We’ve got £10bn worth of PR tips for you in a similar vein. 

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