Quick facts

Founders: Andrew McCartney, Paul Jenkinson

Founded: 2014

Location: Runway East Shoreditch

Website: View here

We spoke to Andrew Webber, Chief Marketing Officer of business development company Whitespace.

Pitch Whitespace to us in one sentence.

Whitespace’s mission is to put startup founders growth and success at the very core of what we do and what we build.

How was the idea or concept for the business born?

Through engaging with and learning from corporates, tech startup founders and investors.

What was Whitespace’s journey like to get where you are?

Like all startups, we’re still on that journey but as wise people say, it’s the journey not the destination where you learn and grow. That pretty much sums up our experience. Plus it’s been really bloody exciting!

When it’s all over, how do you want to be remembered?

We hope it will never be over but we would hope that the Whitespace legacy is that we are seen as the company that finally cracked how to bring corporates, founders and investors together as a community to connect, learn and collaborate globally.

Where do you see your industry going?

As a startup ecosystem we have to create an environment where great ideas are able to foster and grow into great businesses.  The year one failure rates of startups is unacceptably high. As an industry, if we don’t better help founders access investments, markets and knowledge in a way that can scale and doesn’t distract from their own business, then UK Plc and all other global economies who want to drive innovation will always struggle.

What would you do in the event of a zombie apocalypse?

Well, that depends if I am a zombie or not. If I were a zombie I guess I would grab the salt and pepper and tuck in. If I wasn’t a zombie then I’d start a business called HalfEatenFacebook so they could connect with each other.

What made you choose your current location?

London is currently the fuel powering the UK tech startup ecosystem on the global stage.  For us it’s where we see corporates, founders and investors engaging the most as a community.  We’d personally love to see more regional hubs growing to the scale of the London tech ecosystem though and truly see the UK as the tech startup powerhouse globally.

What is unique about Whitespace?

We’d never claim to be unique but we are a tech company that engages with our communities/customers first to learn from them and help them.  From those engagements, we identify potential areas for technology platforms to help them with their challenges – but always geared around how this will ultimately help founders succeed.

If you had one piece of advice to someone just starting out, what would it be?

Learn from those founders who have earned their stripes in the trenches but never give up on your dream of running a business – it just may not be the business you expected it to be on day one!

Which company (other than your own) do you admire and why?

It has to be Apple – a tech geek and a creative thinker come together and scrap and skunkworks in the early days and, even though they were so different, went on to form one of the biggest and influential companies in the world.  Why? Because they read the tea leaves and took a different perspective on what they felt their customers needed and did it with great design.

Who is/was your first client?

Our first significant client was Cisco.  We partnered with them to help conceive and execute their European Entrepreneur in Residence programme.

If your company was a genre of music/artist what would it be?

That would depend on which founder you speak too. My answer is Ed Sheeran.  He learnt his craft busking on the streets and learnt what his customers wanted to hear and then wrote it for them.

In my spare time I like to…

Play airsoft.  Like paintball but not as painful.

What is your favourite quote?

Better never ends.




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