How to Encourage Clicks Without the Shady Tricks

Event Details

Date: 2019-10-16

Time: 15.00

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The web has become full of manipulative copy, annoying overlays and intrusive dark patterns. Yes, every website needs to encourage users to take action, but surely there has to be a better way. We’re very excited to be welcoming Paul Boag to explore this in his 40-minute UX seminar/webcast, delivered simultaneously across all RWE sites.

Paul Boag is a serious heavy weight expert in user experience, is a non-exec director at Smashing Magazine, podcast host, regular key note speaker, author of 5 books and digital transformation consultant to Doctors Without Borders and the European Commission.

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