How to Encourage Clicks Without the Shady Tricks
The web has become full of manipulative copy, annoying overlays and intrusive dark patterns. Yes, every website needs to encourage users to take action, but surely there has to be a better way. We’re very excited to be welcoming Paul Boag to explore this in his 40-minute UX seminar/webcast, delivered simultaneously across all RWE sites.
Paul Boag is a serious heavy weight expert in user experience, is a non-exec director at Smashing Magazine, podcast host, regular key note speaker, author of 5 books and digital transformation consultant to Doctors Without Borders and the European Commission.