Lunch & Learn: Nailing Your Elevator Pitch

Event Details

Date: 2018-01-16

Time: 12:30 – 14:30 GMT

Venue: The Engine Room, Runway East Moorgate

Do you find it really hard to explain your start-up? Do you try and explain it to people several different ways until they get it?

A good elevator pitch can help you win new customers, engage potential investors, recruit amazing team members and even impress your gram at Sunday lunch.

Let Troy Norcross show you a simple 3 step process that will make telling the story simple. This process works for when you speak with investors, customers, your team, and even strangers at a dinner party.

During the interactive workshop you’ll be invited to stand up and give your 1 minute elevator pitch. After this, Troy will play-it-back using his technique to show how the message can be sharper and more impactful.

At the end of this lunch session you’ll be able to:

  • Identify the basic elements of a good elevator pitch
  • Create an elevator pitch for your product, your company, or your job
  • Deliver your elevator pitch for maximum impact

Troy Norcross
Director, Strategy and Innovation
SER Team

Troy has been working in and with start-ups for over 15 years. With a career that includes software development, product management, digital marketing, and business strategy, Troy brings a diverse set of skills and experience. He has worked on start-up projects within major corporations including AstraZeneca and Nokia. Currently, Troy is running his own strategy consulting firm, SER Team – providing value proposition development and go-to market strategy for start-ups and small businesses looking to drive sales of new or existing products.

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