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Runway East CEO's 5 Minutes With Property Week
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Natasha Guerra, CEO of Runway East, sat down with Property Week for their 'Five Minutes with...' feature, to discuss how she got started in property, her day-to-day job, and some of the biggest barriers she has faced in the industry. Here's an excerpt from the interview:
What barriers or challenges have you overcome?
WeWork – more specifically, the age of venture-subsidised office space consumption. It has not been easy trying to grow a profitable business in a sector where from 2015 onwards some crazy money flowed in and people were selling desks at prices that were not sustainable. On the flip side, price competition meant our focus on creating something truly valuable to our customers was not only an aspiration but a necessity. So, I am thankful in a way for WeWork, as it forced us to be better every day.
What are you most proud of in your career?
That we have grown Runway East to nine spaces without any institutional funding. We have a profitable model and are championing ‘space as a service’ with a unique approach in the industry, of which landlords are taking notice.
What advice would you give someone starting a career in the property industry?
Regardless of your career path, I cannot stress enough the value in mentorship and networking. People rarely say ‘no’ to meeting up – seldom do they hold back on sharing best practices and what they wish they knew.
Natasha also shared her top recommendations of things to read and listen to, as well as her dream superpower:
If I could have one superpower, it would be the ability to jump queues without question, so I would always be guaranteed a coffee in Pret."
You can read the full interview with Natasha here on the Property Week website.
Got Questions? We've Got Answers
We've put together some FAQs to help you settle into life at Runway East.
What’s included in the price?
Our pricing is all inclusive, so as well as access to your own private office space, your price includes business rates, utilities, cleaning, tea and coffee, a program of professional and social events for your team, and (all importantly), Cake on a Wednesday and a Drinks Trolley on a Friday.
What will my quote include?
Your quote will include all currently available office space that meets your requirements, along with the information you need to decide if we might be right for you - images, floorplans, and full details of our services.
Do you offer free meeting room access to members?
Yes, if you become a member with a private office at a Runway East site, you get free meeting room access for your team across 100+ meeting rooms we have, with industry leading allowances. To make sure members use space fairly, overages are charged only in the event you go over your allowance.
I have specific needs - can you meet them?
Almost all our members have specific needs - and we pride ourselves on aiming to meet them. Reply to your quote with them, and we’ll give you a speedy response - or call us on 0203 1379 953.
How long are your office space agreements?
Our standard pricing is on 12 month terms, but if you want a shorter or longer agreement, those are also available, with custom pricing to reflect your commitment level.
Can I customise my office?
Yes - we have a range of office customisation options you can choose from, and we want to deliver a great environment for your team. Options include your logo on the wall, to your own phone booths in office, through to building meeting rooms and custom requirements.
I’d prefer to speak to someone on the phone or via email?
No problem - you can give us a call on 0203 1379 953 or you can email us at membership@runwayea.st.
Are Runway East expensive?
We provide a range of options for all budgets, and always aim to work with your budget where we can. If we can’t meet your needs - we’ll be upfront about that with you from the start.
Can I speak to someone on the phone/over email?
No problem - you can give us a call on 0203 1379 953 or you can email us at membership@runwayea.st
How flexible are the length of the agreements and notice periods?
We price most of our memberships on desks, or the equivalent number of desks within an office.
Are there any hidden fees we should be aware of?
We price most of our memberships on desks, or the equivalent number of desks within an office.
What are the membership criteria?
We price most of our memberships on desks, or the equivalent number of desks within an office.
How does the meeting room system work?
We price most of our memberships on desks, or the equivalent number of desks within an office.
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